Why something must be initiated from history? Because the understanding is only partial,.will form the person and work of the shallow. history plays a major role as a basic understanding of the science we have learned anything.
“Man was symbol maker long before he was a tool maker: His desire for identification is deeply embedded in his past.” veronica Napoles, Writer, “Coporate Identity Design”
The simplest form of corporate identity is a symbol. Humans have been using the symbol to communicate since ancient times (Age Cave) to tell and record the what they experienced and do everyday.But the form of graphic identity of the earliest starts in the era in which the making pottery items made the sign at the bottom of things it. The same is done by the farmer with cattle-mark their cattle. Other forms of graphic identity is a symbol-Iambang on shields the knights and royal flags in Medieval times.
The history of logo design and logos dates back to Greece in ancient times. The word “logo” means a name, symbol or trademark designed for easy recognition. Logo design history had it’s humble beginnings as a cipher consisting of a single letter, and later a design or mark consisting of two or more letters intertwined.(www.logotree.com)
Icons (derived from the Greek) are also used to communicate, but with pictures instead of words. The dictionary definition of “icon” is “image or likeness”. Thus, logo is to “word” as icon is to “picture” yet in the modern world of product identification, the distinction between the two is sort of cloudy; many well-known logos combine a tag line/motto and a picture with the corporate or product name in the logo. Other logos are clearly just words – the company name with no pictures. Maybe what we need is a new word to define the crossbred creation – a “locon” or “logon”? (logoworks.com)
In modern times, graphic identity began to develop during the industrialization where the goods are produced and packaged from the factory. Because many firms producing the same type of goods, then needed an identity to distinguish the production company A from company B. From this we know called the logo and brand or trademark (trademark) which is used to market these goods. Trademark which grew during this period including Kodak, Singer, and Coca-Cola. Nevertheless these logos only decorative, rather than be “sold”.
Real developments in the design of the logo is in the period after World War II, where the Americans entered the era of prosperity and many people entered the school -renowned school and started going out for this. This period marked the “trend” in trademark design. Until now before it, graphics are only used as decoration. There are currently no understanding of the relationship between design and success in the market. The designers began selling their designs to the entrepreneurs as a means sale and marketing.
In America, in 1885 Frank Mason Robinson designing Coca-Cola logo.Robinson also found Coca-Cola said. Letter that the use is Spencerian Script
The first design company specializing in the field of trademark design is the Lippincott & Margulies. This company is a “trend setter” in the corporate identity design for various large companies in that era. such as the U.S. Steel and Chrysler Corporation.
In the year 1950 and the 1960s. with the development of many multinational companies . be one factor driving the increased need for design trademark for one type of product or service. At this time of the triumph of design peak
trademark. Visual identity at this time “says”, “I want to be different and interesting than others. In other words, visual identity began to have a strong concept and want to convey and communicate something.
In the 1970′s visual identity popularity began to decline. This is because at that time many countries affected by the economic crisis (Great Depression). So many companies are tightening the belt. They prefer to are low profile. and use the money for social programs rather than to improve their image.